compelling narrative

Entrusted with the rebrand and redesign of Logan’s premium label ‘Ridge of Tears’ range of wines. Drawing inspiration from the legend of Tom Frome – a local shepherd boy tragically lost on a mountain ridge (and assumed dead) while tending to his flock, only to reappear at his own memorial service – a compelling design narrative set the tone for the label redesign. And so it was, from tears of sorrow to tears of joy. To celebrate Tom’s extraordinary tale, March Brand Design captures the essence of Ridge of Tears, bringing the story to life with evocative and haunting fineness, featuring delicate line work and a sophisticated colour palette.