iconic revamp

Entrusted with the major brand redesign of Pub Squash, the original flavour of lemon soda and household name since the mid 1970s, to modernise and bring the brand into the future with greater impact and standout for a busy supermarket environment. Working closely with the client and with one eye on the brand’s heritage and the other on its future, a stripped-back, youthful and energised revamp of this Aussie classic emerged. A reimagined and contemporised logotype and a simplified illustration were key to creating a more modern, vibrant and iconic brandmark.