dangerously seductive

Brand and label redesign for Logan Wines’ Love & Valour range, modernising and repositioning its place as an exclusive on-premise offering. Working with the existing brand icon, the Clan Logan Crest featuring a passion nail piercing a human heart, the illustration was redrawn to amplify the visceral nature of these two celebrated forces in life. Detailed anatomical elements of the human heart, pierced with nails and adorned with beautifully textured florals and a solemn butterfly, exemplify the conflict within. Traditional and theatrical typography fulfils the story.