embracing our inner teen

Brand and packaging design for a new exciting range of sparkling mineral water, Groove, for niche school canteen market. Embracing our inner teen and with a steady rotation of pop numbers for inspiration, concepts were sketched and ideas pitched until… we found our Groove – youthful, fun and vibrant with pronounced flavour cues. After all, kids know what flavours they like, so this is very much a flavour driven brand. Bold hand-drawn logotype lettering with graffiti styling gives the brand its edge and youthful persona with a strong shelf presence.