stories from the vineyard

Entrusted with the major brand and label redesign for the Apple Tree Flat range of wines to modernise and reposition the brand image as a premium estate wine with greater impact and shelf presence for a competitive retail environment. A deconstruction of the existing label reimagined resulted in a redrawn brand icon at a larger scale and a series of romantic storytelling illustrations capturing everyday life on the vineyard – cattle meandering the farm, the viticulturist with his trusted tractor, and so on. A bold and simplified colour palette with a pop of accents lent to a stronger voice with greater contrast and personality.