sparkling vitality

Brand and label design for the product launch of Apple Grove sparkling apple juice, exclusive to a national supermarket chain. Principle to the new design would be the its ability to stand out and cut through in a highly competitive retail environment. Modern and bold typography, an iconic vector illustration and a striking split two-tone background provide contrast and a strong voice. A fresh colour palette with the ‘pop’ of red apples imbues vitality and flavour.