the language of natural goodness

Tasked with the challenge of reimagining P&N Juice’s brand identity – our vision was simple yet transformative – to capture the essence of freshness in a label, positioning P&N Juice as the go-to choice for those seeking a taste of nature amidst the chaos of supermarket noise. The careful selection of vibrant fresh fruit images, a nourishing colour palette and typographical treatment was a purposeful statement of natural goodness — a design language as essentially organic as the fruit themselves.